Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site gets around 565 visits a month from Google, a genuinely strong number. But all 565 of them are people typing "verde" or "verde environmental group", people who already know you. You have a solar installation service page and four solar project pages, in Wicklow, Dublin and Castlebar. Not one of the 27 searches the site appears for is about solar. It's all detailed below, with what to do about each one.
The site appears for 27 searches. Two are your name, and they rank first and bring in everything. The other 25 are environmental services searches, consultancy, impact assessments, oil spills, and none of them produces a single measurable visit. Solar, the service with its own page and four project pages, does not appear once.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| verde | 480 | 1st. Brings 384 visits a month. | 1st |
| verde environmental group | 210 | 1st. Another 168 visits. | 1st |
| environmental consultant | 210 | Your best non-brand ranking. 21st, page three. | 21st |
| environmental services ireland | 210 | 23rd. No measurable visits. | 23rd |
| any solar search at all | — | Not one of the 27 searches the site appears for is about solar. The service page and four project pages are invisible. | Absent |
For a company that sells solar installation, this means Google contributes nothing to that side of the business. Anyone who found you through search this year already had your name. The solar work, the installs in Wicklow, Dublin and Castlebar, happened entirely off Google's radar.
The site is professionally built and the group's credentials are serious. These are the specific gaps between that quality and what Google can see.
Your domain has more built-up trust with Google than any solar installer site we've reviewed this month: 186 different websites link to verde.ie. That trust is the hard part, and you already have it. It is currently pushing rankings for consultancy searches on page three, and pushing solar nowhere, because there is nothing aimed for it to push.
None of this is a design problem. The site is professional and the group's track record is real. What's missing is aim: pages pointed at the searches solar customers type, on a domain that already has the authority to rank for them. That is steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
565 visits a month arrive from Google today.
All 565 are people typing your name.
Solar searches reaching the site today: zero, so the solar opportunity can't even be measured from your own numbers yet.
We can size one piece of it honestly: "solar panels dublin" alone is around 480 searches a month, and you already have a Dublin project page. Wicklow, Mayo and the commercial searches sit on top of that. What those become in surveys and signed jobs depends on your close rate and your job values, and you know those numbers better than anyone. That's the sum worth doing on your side.
Every county you install in has dedicated solar companies collecting these searches with far weaker domains than yours. The advantage you hold, 186 sites linking to you, 22 years of standing, only pays out once pages exist for it to push. Until then it works for your consultancy side alone.